TapRoot Interventions & Solutions, Inc. to showcase Ella® in the Food, Nutrition & Health category.
Phoenix, AZ — January 23, 2023 — TapRoot, creator of digital assistant Ella, the first personalized care management platform designed especially for caregivers of persons with cognitive deficits, was selected as an alternate in the Food, Nutrition & Health category for the 15th annual SXSW Pitch (formerly SXSW Accelerator).
SXSW Pitch is the marquee event of South by Southwest® (SXSW®) Conference & Festivals (March 10 – 19, 2023), where leading startups from around the world showcase some of the most impressive technology innovations to a panel of hand-picked judges and a live audience. Out of the 731 companies that applied to present at SXSW Pitch 2023, TapRoot was selected among the 40 finalists spanning eight separate categories.
The two-day event will be held the first weekend of SXSW Conference & Festivals, Saturday, March 11 and Sunday, March 12, on the fourth floor of the Downtown Hilton Austin, Salon D/E. The event will then culminate with the 2023 SXSW Pitch Awards Ceremony on Sunday evening, March 12, where winning startups from each category and a Best in Show winner will be announced and honored in Salon H on the sixth floor of the Hilton Hotel.
SXSW Pitch will feature finalists across the following 8 categories: Artificial Intelligence, Robotics & Voice, Enterprise & Smart Data, Entertainment, Media & Content, Food, Nutrition & Health, Future of Work, Innovative World Technologies, Metaverse & Web3, and Smart Cities, Transportation & Logistics.
TapRoot will present among four other companies in the Food, Nutrition & Health category on Saturday, March 11.
“We’re honored and excited to be selected to present at SXSW Pitch 2023″ shared TapRoot CEO Scarlett Spring.
Ella improves the quality of life and health outcomes for cognitively impaired persons and their caregivers. Ella provides actionable data that holistically improves culture and engagement, while reducing medications and falls.
“Since its beginning in 2009, SXSW Pitch has significantly helped shape the early-stage venture ecosystem and connected promising companies with the resources they need to thrive, giving promising companies the resources they need to succeed when it matters most,” said SXSW Pitch Event Producer Chris Valentine. “Of the 613 companies who have been selected as finalists since the competition’s inception, over 93 percent have gone on to secure funding and numerous have been acquired by the likes of Google, British Telecom, Huffington Post, Apple, Live Nation, OpenTable, Meta, Michelin, Constant Contact, and Harmon. We’re excited to see this year’s impressive group of startups take to the stage and show us how their innovations will change the world.”
For more information about SXSW Pitch and to view the complete list of finalists, visit: https://www.sxsw.com/pitch.
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About TapRoot Interventions & Solutions, Inc.
TapRoot created the digital assistant Ella®, the first personalized care management platform designed especially for caregivers of persons with cognitive deficits. Ella elevates the caregiver with evidenced-based behavioral approaches to mitigate behavioral expressions of persons with Alzheimer’s/dementia and mental illness. Ella supports population health management principles and enables outcome measures for long-term care operators and payers.
To learn more, please visit https://TapRootElla.com
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film and television, music, education, and culture. An essential destination for global professionals, the annual March event features sessions, music and comedy showcases, film screenings, exhibitions, professional development, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2023 will take place March 10 – 19, 2023 in Austin. For more information, please visit sxsw.com. To register for the event, please visit sxsw.com/attend.
SXSW 2023 is sponsored by White Claw, Volkswagen, Porsche, Itaú Bank, and The Austin Chronicle.
Scarlett Spring, CEO
TapRoot Interventions & Solutions, Inc.
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