Phoenix, Az, February 22, 2024 – TapRoot Interventions & Solutions, an innovative tech and digital health company and creator of Ella®, announced today its selection into the prestigious Fuel Accelerator HealthTech Cohort, sponsored by the Walton Family Foundation and the Arkansas Economic Development Commission (AEDC). Selected from a highly competitive pool of applicants, this marks a significant milestone for TapRoot and Ella as it joins a select group of promising companies receiving comprehensive support to scale and thrive.

The Fuel Accelerator, organized by Startup Junkie Foundation, Catapult Consulting, RevUnit, and GrowthX, will be held at the next-gen coworking space, Ledger, in the heart of Bentonville, Arkansas. Fuel Accelerator’s HealthTech Cohort allows TapRoot to foster relationships with Fortune 500 companies, gain feedback from business experts, and collaborate with other health technology companies. 

“TapRoot is honored to be selected for the HealthTech cohort,” said Scarlett Spring, CEO & Co-founder of TapRoot. “Timing of the Fuel Accelerator is ideal. We’ve methodically trained Ella in senior living, and as we embark on launching Ella to the 11.5 million home caregivers, we are leveraging Fuel Accelerator’s’ marketing knowledge, expertise, and networks. TapRoot remains committed to its mission of ensuring the safety and health of aging seniors and is eager to spread the knowledge about its innovative technology to larger markets.”

TapRoot’s Ella is a first-in-class, validated behavioral database that provides solutions to mitigate high-risk behaviors and enables disease/response insights, ROI outcomes, and partnering with other multimedia, AI, and monitoring capabilities. The uniqueness of the Fuel Accelerator includes embedding ourselves in Bentonville over 10 weeks, and engaging with mentors, advisors, peers, and the community. The program culminates on May 16, with a Demo Day and investor pitch to a curated audience. 

About Taproot Interventions & Solutions:

TapRoot Interventions & Solutions created digital assistant, Ella®, the first personalized care management platform designed especially for caregivers of persons with cognitive deficits. Ella elevates the caregiver with evidenced-based behavioral approaches to mitigate behavioral expressions of persons with dementia-related disease, mental illness, autism, and other cognitive deficits. Ella supports population health management principles and enables outcome measures for long-term care operators and payers.

To learn more, please visit or connect with TapRoot on LinkedIn

About Fuel Accelerator:

Fuel Accelerator is a program operated by Startup Junkie Foundation, Catapult Consulting, RevUnit, and GrowthX. With an illustrious track record, the Startup Junkie Foundation has facilitated 13 previous accelerator programs, supporting over 150 alumni companies backed by the Walton Family Foundation and the U.S. Economic Development Administration. Led by founder and CEO Tom Douglass, Catapult Consulting leverages his unique experiences in small businesses and Fortune 500 Enterprises to create the next generation of disruptive businesses. RevUnit, starting with a small team of 12 full-time employees in 2013, swiftly evolved into one of Walmart’s key strategic technology partners within a year of its inception. GrowthX, a venture capital fund based in San Francisco, CA, is run by operators with extensive go-to-market experience. Fuel Accelerator is a melting pot of leading business experts ready to help facilitate training that accelerates growth.

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